Big Brother viewers have begged housemates to stop their latest habit, as many admitted the current shopping task is a 'hard watch'.
Fans also claimed that scenes in Thursday's episode were giving 'major cringe' as the remaining contestants got into their new roles.
For this week's shopping task, Big Brother has organised the house into separate groups of gangsters including a biker gang, grifter geezers and moustache mobsters.
Head of House Marcello has been dubbed the 'Big Boss', with Lily his right-hand woman.
However, one group consisting of Nathan, Ali and Hanah were designated as saboteurs - and they must ruin the task to actually succeed.
They were barely in their costumes though, and all housemates put on various accents for their chosen characters, but viewers were left less than impressed.
One viewer said: "The attempted accents are giving heavy cringe. Please stop."
Another fan posted: "These accents are a hard watch."
Many watching on at home wondered if it was a rule that was explained to them off-camera, with one adding: "Can they stop with the accents or is it part of the task?"
Some viewers even accused the likes of Khaled and Emma of trying to audition for the upcoming Peaky Blinders movie with their attempts.
And another added: "I hope this is a very short task because these accents are really cringy, especially the Moustache team."
One fan stated: "I can’t deal with the abundance of GCSE drama accents."
Lily, Emma, Ali, Khaled and Baked Potato are the latest housemates to be nominated for eviction, with their fates hanging in the balance in the hands and left up to the public.
Eviction voting is open and is exclusive to the app, as viewers get to decide who gets the boot from the popular reality show.
Friday night will see the housemates exit the show, while presenters and scoop the fresh reactions during the companion show immediately afterwards.
Big Brother continues tomorrow night at 9pm on ITV2 and ITVX.
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