Love Islander takes huge swipe at Molly-Mae's fashion brand Maebe after complaints

A former has hit out at Molly-Mae Hauge's new clothing brand after some complaints from fans.

, who's career skyrocketed after her time on , released her highly anticipated fashion brand at the end of September and the entire line sold out in minutes.

Revealing it was two years in the making, the influencer told her fans before the launch that her main focus for Maebe is quality and innovative designs. Molly also explained she wanted to "bridge the gap" between fast fashion and luxury clothing.

Since the launch, the coveted collection has been showered with praise by many fans, but others were left feeling underwhelmed by the fabrics the entrepreneur chose for the garments, including model and former Love Islander , a sustainable fashion campaigner.

The season seven star didn't hold back with his opinion on Maebe, stating that in his view, it "doesn't pass the quality check". He criticised Molly's decision to work with fast-fashion brand PrettyLittleThing before starting her own venture, arguing that her new brand is also fast-fashion and not sustainable.

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Brett, who was a contestant in the famous villa back in 2021, claims the brand's website initially showed "zero information" on the fabric composition of each item. He believes this means that customers weren't aware "what they were spending their money on".

The model, alonside other eagle-eyed fans, spotted that Maebe's website initially offered limited descriptions of each piece, with one garment being described as having "just a touch of wool". More detailed information about the fabric compositions appear to be added to the website later on.

He went on to say Maebe's pricing would be good "value for money if you were buying ethically made quality clothing of natural fibres", but insinuated Maebe doesn't offer that. He then shared a photo of one of the tops from the Maebe website priced at £50 and said: "This contour top is 86% polyester and 14% Spandex, and known as 100% plastic."

He then shared a photo of a blazer from the site for £140 and said it's "over 80% plastic" as the website states it is made from 63% polyester, 19% viscose and 18% acrylic. Finally, he shared an image of a knitted cardigan, which he said was "95% plastic" as the website stated it was 41% acrylic, 30% polyester, 24% polyamide and 5% wool and cost £65. "These are all very low-quality materials," Brett claimed, adding that they are "synonymous with fast fashion."

In the video caption, Brett said Molly Mae needs to "do more" to "bridge the gap above fast fashion and below luxury".

"I think this person is at the stage now where she could literally sell out anything, as per her social media power, but how many of these will be returning customers? You only get one go at making a first impression," he added, and further said: "Drops notoriously create demand, and force people to consume at incessant rates because their chance might be gone soon, leading to impulse buying, and in a way, is a dark pattern of consumerism.

"Safe to say this brand doesn't pass the quality check and there's plenty of brands at this price point that make far better stuff, that is high quality, durable and recyclable, which none of this is by the way."

People were quick to comment on Brett's thoughts, as one fan said: "I think that anyone willing to spend money on a product just because an influencer made it probably won't care whether it's made of polyester or not," while another added: "So plastic clothes rebranded as Luxury."

The Maebe website has a section titled 'Transparency' that outlines its suppliers and factories. They state they use factories in and Turkey and have been 'carefully selected'. "Turkey is renowned for its expertise in cotton-based jersey fabrics, especially organic textiles, which is why we produce most of our jersey garments there." The website further added: "With shorter lead times, we can deliver your garments faster without compromising on workers' conditions or wages."

As for China, the website said: "China is renowned for its expertise in woven garments, thanks to its access to high-quality speciality fabrics and highly skilled workers. Our view on 'premium,' means we invest more to ensure superior fabric quality, exceptional craftsmanship, and strict adherence to our ethical standards."

The contacted Molly Mae's team who declined to comment.

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