Lurpak's mysterious symbol on butter tub leaves everyone totally confused

Foodies have been left stunned after finally realising what a symbol on their pack of Lurpak butter actually means - and it has ties to a bronze-aged instrument. Hungry shoppers said they let the question go over their heads and just continued to enjoy the Danish on their favourite snacks. But the meaning of the symbol, located underneath the brand’s trademark silver foil, has finally been revealed centuries later.

One curious decided to solve the mystery once and for all and sought answers on Reddit. The user, named u/tessyxx, shared an image of the mark, which appeared to resemble shower heads. They asked: “What does this sign on the butter represent?" In response, shoppers flocked to the comments section and said they had been wondering for years. Others explained that the symbol linked back to the brand's name. U/joinmypestocult replied: “I believe the Lurmark is a trademark for quality Danish . The Lurmark and Lurpak are owned by the Danish Dairy Board and the quality controls are still used today.

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“The lur is a type of horn, a bronze age musical instrument, and you can see four of them intertwined in the mark there, and they also appear in the Lurpak logo.” U/another_online_idiot added: “I thought they looked like strange shower heads. Your explanation makes sense though.”

Someone else said: “Lurpak/Lurmark branding is based on the musical instrument, the Lur. The Lur is essentially a very long blowing horn that is traditionally curved to make it easier to carry, whilst also leaving them able to raise the instrument above the crowd (and avoid blasting into people’s faces). Another person : “Well, TIL [today I learned].”

Lurpak itself offers up an explanation for its unusual symbols which matches up with Redditors, . It says that the Lurmark is an officially registered trademark which it has owned since 1901, and from 1911, the company has conducted continual blind taste tests to ‘ensure the best quality’. It said: “On the 23rd October 1901 the 'Lurmark' became a registered trademark to protect from imitations and became an official quality stamp.

"From 1911, we have been conducting regular blind tastings and continuous sampling to ensure that only the best quality Danish dairies producing the best quality butter from Danish milk can use the Lurmark, a level of control that ensures even today that you only enjoy the best possible. With its famous entwined “lurs” horns, - Bronze Age musical instruments - the mark continues to identify the premium unique Lurpak butter that you love today. Good food deserves nothing less.”