Trending £8.50 wine has fans in frenzy after brand adopts their hilarious nickname

Wine fans are buzzing after discovering their beloved French wine has been rebranded with a comical twist – which they came up with.

There's no better feeling than uncorking your go-to after a hectic week at work or for a celebratory moment. Rosé enthusiasts are obsessed with La Vielle Ferme, affectionately dubbed "the chicken wine". This bottle hails from Famille Perrin – the same creators behind Brad Pitt's famous Rose Miraval – and the popular beverage is priced at £8.50 in , , and .

The wine has become an internet sensation for its flavour and affordability, with some clips amassing upwards of 845k views. Known for its animal-themed label and light colour, wine drinks have taken to calling it 'chicken wine.'

With fans eagerly hunting down the bottle by its pet name, La Vieille Ferme chiefs have temporarily renamed the drink, sending fans into a frenzy.

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A TikToker shared a clip of the limited edition wine this week, exclaiming: "Omg which Sainsbury's was this?" Another commented: "Best marketing campaign I've seen in a while and it cost them almost nothing... brilliant use of social media."

Wine buff remarked: "Everyone one calls it 'The Chicken Wine' so why not put it on the label!" "My jaw dropped," said another fan, stunned by the move.

One fan exclaimed: "Omg I love this so much as it is legit what everyone calls it."

Another enthusiastic customer chimed in: "That's amazing, I'll have five of them," A third amused parent commented: "So funny! I can now give up trying to get my daughter to say it nicely in French."

According to payment expert , searches for 'chicken wine' far surpass those for 'La Vieille Ferme', with experts weighing in on the potential benefits of the name change. Ariana Sverdlik, Head of Global Brand at SumUp, notes: "Using the name the majority of people refer to the product as in an official capacity is a great way to ensure consumers will find your product and generate more sales."

"With a generic term such as 'chicken wine', people could mistakenly purchase from a competitor, so having the name emblazoned on the bottle makes it clear that this is the product going viral on social media. Changing the name has led to an influx of organic social media posts about the brand. So, La Vieille Ferme will hit even more target consumers with this smart marketing move."

"Accompanying the name change with a limited edition window will also encourage more sales as fans of the brand are keen to get the exclusive label when they can."

Are you a fan of the wine? Comment below.

If you have a food or drink related story, get in touch at Lucy.Marshall.reachplc.com.

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