How Buyers Gain From Realtors Leveraging Technology

Zoom and Virtual Meetings: Platforms like Zoom have become indispensable for virtual meetings in the real estate industry. For buyers and sellers in different cities, Zoom allows realtors to host virtual face-to-face meetings, where they can discuss details of the property, negotiate terms, and even share live virtual tours. Zoom meetings help bridge the communication gap between all parties, offering a more personal and interactive experience than emails or phone calls alone. This not only makes the process more transparent, but also speeds up decision-making. Realtors can now maintain consistent contact with clients across various locations, creating a seamless experience for both buyers and sellers.

Blockchain and Secure Transactions: One of the concerns for both buyers and sellers in different cities is the security and transparency of financial transactions. Blockchain technology is now slowly being leveraged to ensure that all property-related transactions are secure, transparent, and tamper-proof. Blockchain will simplify the paperwork process by automating the creation of smart contracts, which eliminates the need for third-party verification. Buyers and sellers will be able to finalise deals remotely without the fear of fraud or tampering, thanks to the decentralised nature of blockchain.

Cloud-Based Platforms for Document Management: Realtors in India are increasingly adopting cloud-based platforms to manage and store documents securely. The property-buying process involves multiple documents like sale agreements, property deeds, and title transfers, which can be cumbersome when dealing across cities. Cloud technology like Google Drive enables realtors, buyers, and sellers to upload, access, and sign documents from any location. This not only speeds up the transaction process, but also reduces the chances of errors and loss of critical paperwork.

Geolocation and Mapping Technologies: Buyers often face difficulties understanding the location, neighbourhood, and surrounding infrastructure of a property they are interested in. Realtors are addressing this by using advanced geolocation tools that offer detailed maps, highlighting nearby amenities such as schools, hospitals, shopping centres, and public transport links. In addition to this, some platforms offer drone footage that provides aerial views of the property and its surroundings, allowing buyers to evaluate the area without physically being there.

For buyers and sellers in different cities, leveraging technology in real estate comes with a host of benefits.

Time and Cost Efficiency: Buyers no longer have to spend time and money traveling to view properties in person. Virtual tours, video calls, and high-quality images allow them to shortlist properties without leaving their homes. Similarly, sellers can showcase their properties to a larger audience without the hassle of organising multiple physical visits.

Enhanced Transparency: One of the traditional pain points in real estate transactions has been the lack of transparency, especially for buyers who are unfamiliar with the local market. AI-driven platforms provide real-time data on property prices, market trends, and upcoming infrastructure developments, allowing buyers to make informed decisions. Blockchain technology will further ensure that transactions are transparent and secure.

Personalisation: Buyers can now enjoy a highly personalised experience, thanks to AI-powered algorithms that recommend properties based on their preferences. They can also customise their virtual property tours, seeing how different designs or layouts would look. This level of personalisation enhances the buying experience and helps buyers feel more confident in their choices.

Improved Communication: Technology has bridged the communication gap between buyers and sellers. Video conferencing tools like Zoom allow real-time interaction, while AI-driven chatbots provide instant answers to queries. Realtors can stay connected with clients across different cities, ensuring that the buying process moves smoothly.

Safety and Convenience: In a post-pandemic world, many buyers prefer contactless transactions. Technology enables them to complete all necessary steps—viewing properties, signing documents, and transferring funds—safely and conveniently online. Cloud-based platforms and digital signatures make the entire process contact-free, adding a layer of safety that appeals to modern buyers.

The Future

As technology continues to advance, the Indian real estate sector is poised for further innovation. Realtors who embrace these changes and adopt new tools will be better equipped to serve buyers and sellers, regardless of where they are located. For end users, the shift towards tech-enabled real estate transactions means greater convenience, transparency, and a more streamlined buying experience. As more buyers look to invest in properties outside their home cities, technology will play an even more critical role in shaping the future of real estate in India.

By staying ahead of the curve, realtors can not only cater to the demands of modern buyers but also redefine the landscape of property transactions in the country.

(The writer is the current Vice Chairman and Chair-Global at National Association of Realtors - India.)