Nitro Partners Disney+ Hotstar To Offer AI Advertising Solutions

Nitro Commerce, a full-stack revenue-as-a-service platform built for ecommerce and D2C brands, has partnered with Disney+ Hotstar to roll out an AI-powered advertising platform that offers alternative to Meta and Google ecosystems.

As per the startup’s statement, the platform, Nitro Ads, allows advertisers to target high-intent users across a wide range of publishers, creating a whole new avenue for performance-driven marketing.

This comes nearly four months after Inc42 exclusively reported that the startup, cofounded by Wigzo founder Umair Mohammed, in its seed funding round led by Cornerstone Venture Partners.

The round also saw participation from Warmup Ventures, Lead Angels, Dholakia Ventures, India Accelerator, and individual investors like Arjun Vaidya and Kunal Khattar.

Founded in 2023 by Umair Mohammed, Atyab Mohammed, Shamail Tayyab, and Pratik Anand, Nitro Commerce aims to provide technologies to new-age online brands to solve the customer acquisition bottleneck and help them increase revenue.

“Our vision with Nitro Ads is to offer brands an intelligent, performance-driven channel that moves beyond traditional platforms like Meta and Google. By collaborating with Disney+ Hotstar, we enable advertisers to connect with the right audience at the right time, ensuring that every ad dollar is optimized for performance. With the depreciation of cookies, we see this as an opportunity to reshape advertising in a more privacy-centric and data-compliant way that benefits both advertisers and users”, said Umair Mohammed.

Its other Nitro Collab, which will provide brands with the ability to seamlessly collaborate with other brands and influencers, is currently under beta testing and is expected to be launched in Q4 FY25.

It also has two other products – Nitro Store and Nitro Play – in the pipeline

The startup claims to have already onboarded D2C and ecommerce brands as clients, including Revlon, The Ayurveda Co. (T.A.C), and Amrutam.

As per report , the country’s ecommerce industry is likely to become a $400 Bn market opportunity by 2030, clocking a CAGR of 19%. At about $300 Bn, the D2C sector is expected to account for 75% of this market.

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