Real John Lewis utters two-word statement after store's Christmas advert released

In what has become a yearly tradition, John Lewis has released its advert - and the 'real' John Lewis online has spoken out.

The computer science educator bagged himself the /X handle @johnlewis before the department store was able to use it. And now, he often finds himself bombarded with comments which are supposed to be directed at the department store giants.

As of the TV advert dropped, online John offered a two-word review, saying: "Soooo Good!" He added: "One of the best JL ads in years. And trust me, I've seen them all!."

Recently, he's had fun with the mix-up and previously even shot his very own mock Christmas ad.

This year's genuine advert is called The Gifting Hour. It is a short two-minute film that focuses on a woman's quest for the perfect present for her younger sister. The shoot was filmed overnight in secret at the flagship store on . The story of the Saatchi & Saatchi advert features a heroine named Sally, who has left it to the last minute to find the for her sibling.

Sally can be seen going from room to room in their childhood home, as she frantically hunts through memories of her sister in order to get inspiration for her Christmas gift, as The Verve’s hit Sonnet plays throughout. Sally then returns back to reality - and back into the department store - and reunites with her sister with the perfect present wrapped under her arm.

The two-minute offering has been met with mixed reviews online. While presenter Dermot O'Leary admitted the advert, some online viewers weren't as impressed. One Twitter/X user bluntly labelled it the as they fumed with the production.

Another added: "It doesn’t quite have that John Lewis sparkle than past adverts have had,” while a third moaned: "The John Lewis Christmas ad is very underwhelming. I don’t get it?"

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