Three quarters of parents think kids have no chance of making it in creative industry

Parents believe their children have a slim chance of succeeding in the creative industry, according to a recent survey.

The poll, which surveyed 2,000 parents, revealed that while 66% liked the idea of their offspring pursuing creative roles such as graphic design or broadcasting, a whopping 73% felt that the pathways and opportunities in these industries were too elusive.

The study also found that nearly six out of ten (57%) parents believed that having the right 'contacts' was just as crucial as qualifications for career progression.

A significant 84% agreed with the adage 'it's not what you know, it's who you know', particularly when it comes to the broadcast and TV industry.

In today's job market, almost a third (27%) of parents prioritised a 'secure' career path over following a passion. However, an overwhelming 86% admitted they would feel more confident about their child pursuing a creative career if they had more knowledge about the available opportunities.

The research was commissioned by the Gatsby Charitable Foundation to promote awareness of T-levels, a two-year career-focused qualification for 16- to 19 year olds equivalent to three A-levels, including a 45-day industry placement.

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Singer, author and TV personality, Alesha Dixon, part of the 'T-team', commented: "The creative industries are absolutely bursting with exciting opportunities for young people, and not just in front of the camera."

"There are hundreds of different jobs that provide fulfilling and successful careers, but getting your foot in the door can be challenging, which is why young people need to be given the opportunity to start building up a network of contacts before they're 18."

The study also revealed that 47% of parents think the job market gives an advantage to those with relevant industry experience. Therefore, 49% would like to see more internships and work placements in creative fields, while 39% believe the importance of creative careers should be better promoted to society.

TV Presenter and Businesswoman Sara Davies, who is also one of the newest 'T-team' members, commented: "The creative industries need more young talent. Being able to use creative muscles is beneficial in so many areas of our lives, and the workplace is one of them."

"Whether you're going straight for a career in a creative industry, are creating and designing something to market, or if you need to think differently in a more corporate job, the benefits are so far-reaching."