When is Black Friday 2024: Early deals you can shop now ahead of November

We may have just had the latest but will be here before we know it – next month, in fact – and we've got all the details to help you to shop smarter, from when the sales will start dropping to where to look for the best deals.

For keen shoppers, or those looking to save on their shopping, Black Friday, and the days surrounding it are ones to make a note of in your diary, as it's typically a time when you can find epic deals on almost every type of product, from and appliances to fashion and .

We'll be updating this page with our pick of some of the best deals as soon as we see them, but here's everything we know so far – including top offers that you can shop now.

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When is Black Friday 2024?

Black Friday isn't the same date every year, although it traditionally falls on the first Friday after the American celebration of , which this year means it'll take place on 29 November 2024. Four weekends before Christmas, it marks one of the busiest – and best – shopping events in the year, and a great time to make a dent in your Christmas shopping while saving money.

You'll usually to able to shop thousands of impressive money-saving deals across that whole weekend until Cyber Monday (2 December) – with certain offers even starting earlier and carrying on longer.

When do the Black Friday 2024 sales start in the UK?

While the majority of retailers will launch their Black Friday sales at 00:01 on 29 November 2024, many will introduce early offers in that week leading up to that Friday.

If you've got your eye on something in particular, it's a good idea to keep checking the brands' websites in that week leading up to Black Friday to ensure you don't miss out on the biggest saving. Some will also have the option of signing up to be one of the first to hear when deals drop.

When do the Black Friday 2024 sales end?

typically stay active over that whole weekend and end at 11:59 on Cyber Monday, which this year falls on 2 December 2024 – although some retailers may continue to lower prices throughout December.

However, while some prices may drop further as the weekend goes on, you also run the risk of your favourite item selling out if you wait too long before buying.

Why is it called Black Friday?

The phrase 'Black Friday' supposedly comes from the term that police in the US used to refer to the crowds of people and heavy traffic that came with the start of the Christmas shopping season.

Nowadays, it's widely used by retailers to mark this day (or days) of deals at the end of November.

What brands are taking part in Black Friday 2024?

We don't know yet exactly which retailers will be slashing their prices this November but you can be sure that lots of the big online and bricks-and-mortar stores will be getting involved, including the likes of , John Lewis, eBay, LookFantastic, ASOS, Boots and Currys.

Last year's Black Friday 2023 also saw loads of offers on top brands including Samsung, Ninja and Apple.

How to find the best Black Friday deals

We predict that many retailers, big and small, will be launching sales around this time, so it can be hard to know if you're getting the best deal on the day. We recommend shopping around before clicking 'buy', to ensure you're getting your favourite item for the best possible price.

Here on the our team of shopping experts will also be running a live blog across the weekend, bringing you all the best deals as we spot them.

Best money-saving deals currently live

It may still be a few months before Black Friday begins but if you're looking to save a few pounds right now, we've found some unmissable offers that are live right now, including Amazon, Dunelm and Debenhams.

• Debenhams Say It With Luck Bracelet Gold And Pearl, was £55, now £44 from

• Skechers Women's Graceful Get Connected Sneaker, was £59, now £44 from

• Nespresso Vertuo Next Automatic Pod Coffee Machine, was £150, now £109.99 from

• Elizabeth Arden Blue Grass Eau De Parfum, was £31, now £14 from

• Estée Lauder Advanced Night Repair Multi-Recovery Complex Serum 50ml, was £112.99, now £47.88 from

• Cabin suitcase, was £165, now £115.50 from

• 1460 Smooth Leather Lace Up Boots, was £169, now £84 from