Not just luxury cars, know what is the truth

Even if you cannot buy a luxury car from Mercedes-Benz, you can definitely buy many things related to this brand. You may find this a little strange to hear, but it is true. Mercedes-Benz India not only sells cars but also sells many other things, from which it earns a revenue of Rs 50 crore every year. This information was shared by Santosh Iyer, MD and CEO of Mercedes-Benz India, during an interview.

What can Mercedes fans buy? There are many people in India who wish to buy a Mercedes Benz car, but it is not possible for everyone. That is why they like to buy other things related to Mercedes, such as key chains, perfumes, and mementos. Through these things, they feel connected to the Mercedes brand. Perfumes are at the top of the best-selling products.

What does the company sell?: Mercedes India started its online merchandise sales in March 2020. Under this, the company sells not only cars but also many other accessories. These include things like scale models, bags, T-shirts, car models, gloves, pens, jackets, and earrings. The price of these things starts from Rs 2500 and goes up to Rs 1.5 lakh. Mercedes-Benz and AMG merchandise is mostly imported from Germany, but some accessories and products are also made in India.

Growing popularity of non-car business: Mercedes' non-car business is growing rapidly. It is growing at the rate of 20 percent every year. He said that this business is not just about money, but people are also emotionally attached to it. As an example, he said that if a child buys a small teddy bear from Mercedes, he feels more attached to the brand in the future.

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