ASDA praised for 'trailblazing' Christmas ad featuring RuPaul's Drag Race UK star

In a surprise move, has ditched the smooth sounds of Michael Buble for a RuPaul's Drag Race UK star in their high-energy Christmas advert.

The decision has sent social media into a frenzy, with fans and customers praising the groundbreaking moment.

It's the first time a drag queen has taken centre stage in a Christmas ad for a major British supermarket. The commercial, which was released earlier this week, has sparked a huge online reaction and has already been viewed over 1 million times on YouTube in just three days.

One fan summed up the mood, saying: "I'm screaming this is so iconic!" Another enthusiast was equally excited, writing: "I can't stop screaming!"

Viewers have been praising the ad's fresh take on the festive season, with witty comments like "Naomi of the runway to Gnomey of the Asda Aisle," and others saying: "Now this is a Christmas advert!" One fan even suggested a festive film idea: "Gnome Alone, anyone? ".

ASDA's decision to swap Michael Buble for drag star Tayce shows just how much drag culture has captured the hearts of the British public. In what promises to be a magical Christmas journey, Tayce leads a glamorous team of holiday "heroes" into the bustling world of ASDA, spreading drag magic to shoppers across the country.

An ASDA employee has expressed dismay, hinting at a disconnect between corporate and store-level realities: "I work for ASDA, and this is 100% how head office and 90% of area managers think the shop gets ready, judging by how many hours and colleagues they've cut.", reports .

The retail giant's recent casting initiative could pave the way for its peers, with murmurs in the industry suggesting a push for more diversity and recognition of hidden talents.

Amidst traditional Christmas advertising, ASDA's bold move is striking a chord with those wanting innovators amidst their yuletide viewing.

Tayce's participation marks a significant moment, and her manager, Dylan Davey of The Social Inc, didn't hold back in his assessment: "ASDA's decision to feature Tayce in its new Christmas campaign reflects a major shift in advertising. It clearly signals the rising mainstream popularity of drag culture."

Davey emphasises on the growing embrace of inclusivity within brand values: "With inclusivity now a top value for brands, this is a statement-making choice that points toward a broader acceptance of drag as an art form beloved by the public. In fact, since the news has spread, we've been approached by several leading mainstream brands. I think this has given brands lots of confidence to go for it, and it marks the beginning of an exciting new era in celebrity brand endorsements."