I've found the UK's biggest rip-off and it makes me far angrier than paying £718 for Oasis

Buying tickets was a nightmare. I'd been led to believe that they'd cost about £150 each and by the time I'd queued for a queue, queued again and then, five-and-a-half hours later, bagged two the total bill for both came to £718.95.

I wasn't going to feel bad about it because there was absolutely no way that I was going to miss out on seeing Oasis. It's an event so rare that I didn't see any reunion between Liam and as a tangible possibility before the announcement, which completely blindsided me.

Many others were blindsided by the ticket price surge and it was the first time I'd realised that 'dynamic pricing' is now a reality for gigs with high demand.

But I'd already made my piece and settled on £700 as the amount I'd be prepared to hand over to see Oasis live, so in the end I got close to a two-for-one deal.

And it might be the only time I get to see Oasis. It might be a once-in-a-lifetime opportunity. But do you know what isn't a once-in-a-lifetime opportunity? Buying a pint of beer in Soho.

So I was appalled to learn that O'Neill's on Wardour Street, central , operates the same dynamic pricing that stung the bank balances of us parka prelates.

This pub - a chain, I remind you - usually charges £7.40 for a pint of Brewdog IPA during the day. But after 10pm, it hikes up the price by £2 to £9.40.

Personally, I think that if you're stupid enough to pay for the perfumed pomposity of a beer created by the most tiresome cult in British Isles then you're already ripping yourself off.

But it turns out that this isn't isolated to Brewdog, it applies across drinks in the venue. Now, if this was a struggling independent pub that was just doing its best to stay afloat, I'd probably not write this article.

It isn't though, is it? It's an O'Neill's. I don't know if you've ever been to one, but character and charm are not the associations a visit sparks in the mind, however addled with it may be.

They're bang-average boozers, the primary selling point of which for me is that they occasionally treat punters to free Irish folk performances (I'm aware I may be in the minority by thinking this is a selling point).

They're cold, uniform places and the only reason they've not suffered the same reputational cost as , or is because some English people who work in dull jobs are daft enough to think that an evening there constitutes an authentic Irish experience.

The only thing colder and more uniform than an O'Neill's is the manner in which we are constantly ripped off for the crime of enjoying a drink outside our own living room. Adding dynamic pricing on top of the already exorbitant costs is a breach too far.

I think I've been to an O'Neill's four times in my life. I won't be going back.