Keir Starmer issued devastating blow as GMB viewers have their say in landslide poll

's popularity has continued to plummet, according to a poll made by . Ahead of the general election in July, Mr Starmer was the most popular of all the party leaders.

According to an exclusive poll for the ITV programme, he is now the least popular, with just 33 per cent of Labour voters believing the party has performed well in their first 100 days in government.

More than half of voters want to keep winter fuel payments, which the Labour party announced they were cutting just weeks after coming into power.

Meanwhile 74 per cent of voters believe the rule on accepting free gifts should be changed. Mr Starmer and Rachel Reeves sparked outrage back in July when they announced they were cutting winter fuel payments for pensioners.

Mr Starmer and chancellor claimed the major cut - worth about £1.5bn - is necessary to fill an alleged £22 billion "black hole" in the budget left by the previous government.

The universal payment to pensioners, worth between £100 and £300 a year, will now be restricted to just those who receive pension credit.

Susanna Reid grilled the Prime Minister on this decision during an interview on Good Morning Britain, asking if he would like to take this opportunity to say sorry to pensioners.

The politician refused, saying: "Well, I am really concerned that we've been put in this position. When you inherit an economy with £22 billion missing, it is a really difficult set of choices. But what I don't want to do is to allow the economy to run out of control."

Last month, members of the Labour Party infuriated the UK public once again after it emerged they had accepted luxurious gifts from donors.

It was revealed that Angela Rayner after being which was paid for by Lord Alli, a multimillionaire peer.

While Mr Starmer sparked outrage after he was gifted Taylor Swift tickets by the before accepting hospitality seats at an Arsenal game.

Ms Rayner, who denies breaking Commons rules over declaring a stay, said she understood that people were "frustrated" about the emerging donations and gifts stories swirling around top Labour figures, but insisted donations, gifts, and hospitality has been "a feature of our politics for a very long time".

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