Meghan Markle made big mistake launching her brand and she might not recover

has come under scrutiny for her recent business ventures and personal branding strategies. The Duchess of Sussex's new endeavour, a signature jam line that reflects her roots, has been met with criticism.

"From a brand point of view, as an expert in that, I think whoever has been helping her has done it really wrong, especially with Riviera Orchard," commented Nick Ede, a renowned British PR expert and television personality. He continued to dissect Meghan's approach: "When you build a brand, you build people's anticipation about a brand. Meghan built an Instagram site. She then sent jams to celebrities who all have a huge following. All of this is basically brand 101. This is exactly what you should do," Ede explained.

Despite these efforts, Meghan's brand faced challenges. Following the initial launch, her brand was criticised for what some called a haphazard business venture.

"Then suddenly Meghan halts, and you have no there's no through line, there's no story, and you can't get it back," Ede recounted his observations. Ede, who has known Meghan since her early days with Prince Harry, suggested that the lack of a clear call to action and a compelling narrative were key reasons why the failed to resonate with potential buyers.

"There's no, 'Oh my god, I can buy jam, or I can get a t-shirt, or I can go on the site and register my name, and it gives me a newsletter with all the information.' There's literally nothing," Ede concluded. Prince Harry 'returns to basics' as expert says he and Meghan Markle 'changed narrative' Meghan's foray into the lifestyle realm has hit turbulence following a scathing critique from culinary queen Martha Stewart, reports the

An insider revealed to Intouch: "Martha's tired of being quizzed by people over how she feels about Meghan's venture because, honestly, it's irritating and insulting to her that she's being compared to a rookie! " Reports have recently surfaced suggesting Meghan and Prince Harry are pursuing separate professional paths to concentrate on their individual interests, with Riveria Orchard being one of them.