Viral! Dare To Try Chicken Wine? TikTok's Latest Viral Trend That's A Social Media Sensation In The USA

When you hear the words ‘Chicken Wine’ it can conjure up a world of dubious ideas, but despite the odd name, this wine has been taking over social media in the USA. So truth be told, the nickname is a little misleading because the real name of the brand is actually La Vieille Ferme Rosé, but it got its viral name thanks to its logo of a delicately inked chicken – its signature mascot.But aside from its interesting name, the wine has been winning fans for one special reason, its price point. For about $15 this Chicken Wine is a bargain and available in virtually every place you can think of. Cheap and cheerful, this rose has quickly become a favourite of the younger generations who can’t – or just don’t want to – be dropping money on overpriced ‘fancy’ wines. Despite its price point, most people are impressed by the quality of the rose, describing it as a balanced drink that’s not overly dry or sweet and is in itself a delightful sip. This Provence-style rose has light, fruity citrus notes. Since 1997, the wine has been produced in the Southern Rhône Valley of France by the Perrin family and is a blend of cinsault, grenache and syrah grapes. It’s also received multiple awards around the world and received an impressive 87/100 in the 2024 Decanter Wine Awards.

So while chicken wine has the chops to back up its quality, it’s often looked down on by so-called wine connoisseurs simply because of its price point. This in itself is part of its charm and adds a lot to why its matching the vibe of millennial and Gen Z drinkers who are happy to champion the underdog (or underchicken?).Most people are embracing its unserious attitude and La Vieille Ferme is embracing the joke with open arms, even running a limited edition bottle with the name ‘Chicken Wine’ printed on their signature label and their social media full of chicken-themed content. Its popularity has spawned dedicated merchandise creators on Etsy, viral TikTok content, and even inspired distinct personas that emerge whenever it's time to crack open a bottle.The magic of Chicken Wine transcends what's inside the bottle – it's all about the experience. This is a wine that moves effortlessly between elegant dinner parties and casual takeout nights, equally at home alongside gourmet cuisine or a family-size bucket of fried chicken. While some might consider it charmingly unpretentious, that's precisely its appeal. It strikes the perfect balance: sophisticated enough to bring to a dinner party, yet refreshingly down-to-earth.What makes Chicken Wine truly special is its ability to bring people together. You don't need to be a wine connoisseur or understand complex wine terminology to appreciate it. It's simply about sharing something delicious and feeling good, whether you're hosting a backyard barbecue or attending a formal gathering.